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HARI aims to be the leading automotive firm and trusted lifetime partner of Filipinos in creating value for a sustainable future.


HARI is committed to fostering a culture of excellence in pioneering solutions towards delighting customers and raising brand equity, adhering to good corporate governance practices, strengthening strategic alliances, business and community partnerships, and furthering a human-centric approach in empowering its employees.

Core Values

Hyundai Motor Company, the world’s fifth largest automotive firm, has built its name on a set of values that define and guide employee behavior. We, too, have established core values that our employees live by to fulfill our vision to uplift the Filipino way of life through mobility and to be a catalyst for inclusive growth in the country.
  • Integrity

    We are deeply respectful of individuals and groups, and internal and external stakeholders as partners in growing the business.
  • Teamwork

    We work as one heart and one mind to attain our goals and to ensure open communication among employees and with our external partners.
  • Customer Focus

    We listen and respond to the heart of the customer.
  • Passion

    We embrace challenges, confident that we can hurdle all obstacles posed by an ever-changing business landscape.
  • Results-oriented Mindset

    We are driven to deliver best-quality products, services, and business value to all stakeholders.